Fundamentals of Advertising

Friday, September 5, 2014

Range Rover: "Put Your Dream In Drive"

"Consumers are empowered to engage in the content they choose; if they don't ‘care’ about a campaign, they'll avoid it. When executed in a welcoming manner, digital content invites consumers to engage on their terms" (Advertising by Design 110). I did extensive research on the real life advertising form Range Rover. Their angle of focus is the luxury of the car. People love luxuries in anything in this world. They will be consumed if they are advertised something that promotes any sort of high class category. "The sales pitch is woven into the drama, with the hope that the audience won't focus on the persuasive intent. Some say that audiences tend to be more skeptical of claims made in lectures, whereas dramas tend to disarm, dropping the level of skepticism. Lectures and dramas can be combined into one format, where the drama is interrupted by a mini lecture or vice versa" (Advertising by Design 108). This quote is exactly what advertising is nowadays. This pitch is what I hand in mind when I was in the thought process for my billboard. Advertisers want their consumers to see that they are advertising the important things in life, the product they are advertising is not even in the campaign. The product is at the core of their message in every single ad.
Creative thinking is needed through all the phases of an advertising project. "Creative solutions are produced by a keen and imaginative mind or by a team of keen, imaginative minds. A model developed by Benjamin Bloom, called “Bloom's Taxonomy,” categorizes thinking skills; we will use it here to represent the developmental phases of a project. Bloom's Taxonomy is as follows:"

    > Knowledge
    > Comprehension
    > Application
    > Analysis
    > Synthesis
    > Evaluation

When creating an advertisement for a luxury car understanding the process is an imperative aspect in creating a good campaign. I strongly believe that all of these steps will make Range Rover a success. I feel like my slogan has a wide demographic in regards to anyone from any walks of life can be a Range Rover driver. The practicality will give you comfort ability and they beauty will give the consumer the feeling of luxuries. "Learning about your client's business (general industry or sector and particular business, product, service, or organization) is paramount. Being a creative professional in advertising necessitates learning about each product, service, or cause under assignment. In a midsize or large agency, the account manager and client provide information to you. Most smart creatives do some digging themselves. The Internet, of course, has made information more accessible than ever. Develop an understanding of how best to conduct research, specifically where to look for and gather information" (Advertising by Design 16).

Friday, August 29, 2014

TYPOGRAPHY

"It's not who you want to spend Friday night with, it who you want to spend all day Saturday with!"

Friday, August 22, 2014

LinkedIn: How to advance your brand

LinkedIn is a business-oriented social networking service. It is the leading professional networking on the web. It builds your professional brand and marketing yourself in your field. It helps you maintain the professional relationships, and turn professional relationships into great opportunities. According to the New York Times, “LinkedIn, the networking site for professionals, has become a vast business gathering place. With more than 259 million members in over 200 countries, LinkedIn offers users, most of whom pay nothing for the service, a chance to hone and increase their contacts.” LinkedIn is currently one of the biggest social networking powerhouses; I personally think it is a great asset for someone that is trying to build a business. I strongly agree that it is the secret to finding your dream job. With technology and social media nowadays it is essentially getting easier and easier to network and connect to people. I truly believe in networking and in this big industry, everyone needs someone to give them a helping hand. First, the basics: LinkedIn allows users to create a compelling text-and-multimedia narrative of their life and work. It can be updated at will, can be any length and it will often pop up in a Web search of the user’s name. It is essentially, submitting your application to many companies. One thing I found was a disadvantage when it came to LinkedIn was the discrimination against women in the workplace. But a good 40 percent of bullies are women. And at least the male bullies take an egalitarian approach, mowing down men and women pretty much in equal measure. The women appear to prefer their own kind, choosing other women as targets more than 70 percent of the time. This makes you want to think twice about things. Who really wants to be a part of a disabled company that has values such as that? I personally think that is something the company should definitely correct and cater to both sexes equally.

FOOTNOTES:

1. http://www.nytimes.com/2013/12/05/technology/personaltech/the-path-to-happy-employment-contact-by-contact-on-linkedin.html?pagewanted=all&_r=0

2. http://www.nytimes.com/2009/05/10/business/10women.html?pagewanted=all

3. http://www.snre.umich.edu/current_students/career_services/what_is_linkedin