Fundamentals of Advertising: August 2014

Friday, August 29, 2014

TYPOGRAPHY

"It's not who you want to spend Friday night with, it who you want to spend all day Saturday with!"

Friday, August 22, 2014

LinkedIn: How to advance your brand

LinkedIn is a business-oriented social networking service. It is the leading professional networking on the web. It builds your professional brand and marketing yourself in your field. It helps you maintain the professional relationships, and turn professional relationships into great opportunities. According to the New York Times, “LinkedIn, the networking site for professionals, has become a vast business gathering place. With more than 259 million members in over 200 countries, LinkedIn offers users, most of whom pay nothing for the service, a chance to hone and increase their contacts.” LinkedIn is currently one of the biggest social networking powerhouses; I personally think it is a great asset for someone that is trying to build a business. I strongly agree that it is the secret to finding your dream job. With technology and social media nowadays it is essentially getting easier and easier to network and connect to people. I truly believe in networking and in this big industry, everyone needs someone to give them a helping hand. First, the basics: LinkedIn allows users to create a compelling text-and-multimedia narrative of their life and work. It can be updated at will, can be any length and it will often pop up in a Web search of the user’s name. It is essentially, submitting your application to many companies. One thing I found was a disadvantage when it came to LinkedIn was the discrimination against women in the workplace. But a good 40 percent of bullies are women. And at least the male bullies take an egalitarian approach, mowing down men and women pretty much in equal measure. The women appear to prefer their own kind, choosing other women as targets more than 70 percent of the time. This makes you want to think twice about things. Who really wants to be a part of a disabled company that has values such as that? I personally think that is something the company should definitely correct and cater to both sexes equally.

FOOTNOTES:

1. http://www.nytimes.com/2013/12/05/technology/personaltech/the-path-to-happy-employment-contact-by-contact-on-linkedin.html?pagewanted=all&_r=0

2. http://www.nytimes.com/2009/05/10/business/10women.html?pagewanted=all

3. http://www.snre.umich.edu/current_students/career_services/what_is_linkedin

Sunday, August 17, 2014

SUPERBOWL COMMERCIAL

Who? : This commercial is for everyone. They are targeting the people that like the chips, and also it targets new consumers. Men, women, and kids is who they are targeting

What? : A man is walking down a side walk, and a little boy calls him out. The boy is sitting on the lawn of a house with a tall brown box next to him. The little boy persuades the man that the box is a time machine, and it runs on Doritos. The man goes inside the box, and the child asks him if he can slip it in the shoot. An older man comes out of the house and screams “get out of my lawn!” That is when the man in the box think the time machine worked. He thought the little boy transformed into the old man.

Where? : This scene is taking place at the old man’s front lawn.

When? : This ad was shown on TV during the Super bowl; it is on YouTube and all over social media.

Where? : This ad was shown on TV during the Superbowl, it is on YouTube and all over social media.

Why? : The ad was created because it was football season, and Doritos is one of the top companys to create commercials. It is essentially a super bowl tradition to have a super bowl party, and Doritos is always a snack at every party.

How? : It definitely speaks to the viewer a lot. Consumers like funny, and humor in their commercials. When it comes to commercials, humor sticks.