Friday, August 22, 2014

LinkedIn: How to advance your brand



 LinkedIn is a business-oriented social networking service.  It is the leading professional networking on the web.  It builds your professional brand and marketing yourself in your field.  It helps you maintain the professional relationships, and turn professional relationships into great opportunities.  According to the New York Times, “LinkedIn, the networking site for professionals, has become a vast business gathering place. With more than 259 million members in over 200 countries, LinkedIn offers users, most of whom pay nothing for the service, a chance to hone and increase their contacts.”  LinkedIn is currently one of the biggest social networking powerhouses; I personally think it is a great asset for someone that is trying to build a business.  I strongly agree that it is the secret to finding your dream job.  With technology and social media nowadays it is essentially getting easier and easier to network and connect to people.  I truly believe in networking and in this big industry, everyone needs someone to give them a helping hand.   First, the basics: LinkedIn allows users to create a compelling text-and-multimedia narrative of their life and work. It can be updated at will, can be any length and it will often pop up in a Web search of the user’s name.  It is essentially, submitting your application to many companies.  One thing I found was a disadvantage when it came to LinkedIn was the discrimination against women in the workplace.    But a good 40 percent of bullies are women. And at least the male bullies take an egalitarian approach, mowing down men and women pretty much in equal measure. The women appear to prefer their own kind, choosing other women as targets more than 70 percent of the time.  This makes you want to think twice about things.  Who really wants to be a part of a disabled company that has values such as that?  I personally think that is something the company should definitely correct and cater to both sexes equally.  


FOOTNOTES:

1. http://www.nytimes.com/2013/12/05/technology/personaltech/the-path-to-happy-employment-contact-by-contact-on-linkedin.html?pagewanted=all&_r=0




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