"Jerry Della Femina came into the advertising business
in 1961 as a junior copywriter. It was
in 1967, after a brief sojourn at one of the largest of the conservative
old-line agencies, Ted Bates, that he co-founded Della Femina Travisano &
Partners." At a young age, Jerry
came into the advertising agency and started his own company. He was said to be one of the most influential
people in advertising. He created ads
that were compelling and it forced people to form a dialogue. I think if you get people talking about it,
that when the real magic happens. “Jerry
sold his agency in 1986 and left it in June of 1992. During his six-month sabbatical from the
advertising industry, he opened two hugely successful restaurants and a popular
food market in East Hampton, New York.”
According to the New York Times, they mentioned “Yesterday, the news was
that Jerry's back and Newsweek's got him.” "It would be easy to put out a
shingle and say 'I'm back,' " a flu-beset Mr. Della Femina said. "But
to come back with an account like Newsweek, that's the real thrill." I think what he meant was that he knew what
he was doing, and he is very good at what he does. Coming back with a bang was really important
to him and he did exactly what he expected to do.
1. http://www.dellafemina.com/jerry.html
2.http://www.nytimes.com/1992/11/20/business/the-media-business-advertising-now-jerry-della-femina-redux.html
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