JOAN RIVERS RELEVENT TO FASHION

Television icon Joan Rivers was one of the most influential women for more than half a century.  Her way of making people laugh in hard times and good times made her a household name for generations.  I believe there are not many people that can do what she has given the world.   “In an overcrowded, competitive marketplace, relevant and engaging branding can ensure efficacy for a quality product, service, group, individual, or commodity. Not only does branding identify and distinguish, it builds equity (Advertising by Design 49).  In this competitive industry Joan always knew she had to stay relevant and stay in the middle of things to keep up with everyone else.  Joan Rivers was the first person to create a dialogue on all the pre-award show red carpets.  By creating a conversation with the actors and actresses journalism was once again re-born.  With her very funny jokes and quick reactions Joan distinguished herself as one of a kind.  In many ways Joan Rivers was someone we can all relate to.  “A brand or group can characterize a vital force, a sense of self, enthusiasm, energy, or state of mind; or it can rouse a feeling in someone of belonging to a group, cause, or country (Advertising by Design 60).”  Her sense of energy and good vibes she gave out to anyone that is around her was unmatchable.  In many ways, the way you relate to your audience and make them trust you can be the most vital aspect of the whole brand.  I believe Joan was that person for us; she gave us what many people lacked in.  “One way to make a brand relevant is to provide something useful—to appeal to people and earn their attention—based in their special interests or needs (Advertising by Design 53).”  When branding herself Joan always knew that she would provide people something that can’t be bought, which is her presents.  She gave us something that is so useful, which is laughter and the beauty of stepping back and looking at everything.